Jeremy Jacobowitz

Know Who You’re Instagramming: @BrunchBoys

@BrunchBoys

Approx Reading Time-10A glance at the wrist tells us that the brunching hour is upon us. We caught up with the aesthetically astute taste dynamo @BrunchBoys about the importance of quality content, and also brunch.

 

 

 

Morning! Your Instagram pics are fabulous. If for whatever reason you could only save three, which three would you save?

That’s an almost impossible question to answer! But, I’d say my three favourites are:

Malted Pancakes from Sunday in Brooklyn

 

Fried Chicken and Eggo Waffles from Mothers Ruin

 

French Fries from Shaya

 

Bending the rules slightly, but what about your favourite Insta video clip?

That’s another hard one! But one of my most recent videos I’m proud of. It’s a special red rooster dumpling from Drunken Dumplings.

 

Can you please tell our readers a little bit about yourself and how @BrunchBoys came to be?

I’ve run @BrunchBoys for a year and a half, but I started it three years ago while I was still a food TV producer. I started it just to have a fun side project between shows. There was no thought of it being a full-time job, or even it being a food Instagram. I just wanted to make some fun brunch videos, and I started the Instagram account just so I could own the name Brunch Boys across all platforms. Three years ago, food Instagram didn’t exist, so it didn’t even cross my mind. But my background is producing food content, and that’s the way I approach Brunch Boys. Previously I worked alongside Bobby Flay on all his shows and then producing food travel shows, food competition shows, and cooking shows.

 

What do you think is the main driver to people coming to @BrunchBoys daily and following you?

I’m biased in this regard, but I think my content is a step above almost any other food Instagram account out there. Having brunch as a “gimmick” was a good jumping off point, but as the quality of my photos and videos improved, my account really skyrocketed. Especially the videos. I think my background of working in food TV gives me a distinct advantage over almost every other food account.

 

What is the main story you like to tell through your images?

I want to share my experiences with my followers. A lot of my time is spent in and around food, so that’s most what I post, but I like to try and branch out and show my other interests as well. I’ve been doing more posts about working out, fashion, and lifestyle, because that’s really who I am.

 

What is the worst way for someone to try and get your attention on Instagram, and what is the best way?

The easiest way for someone to get my attention is to click the contact button and email me directly. DMs I’ll always read, but it’s hard for me to keep track of them, and a lot of times I forget to respond. The worst way is to just put my name in a caption or comment on a photo that’s not mine. There is just no way for Instagram to give me that notification properly and I’ll never see it! But I try to engage and write back with everyone as much as possible!

 

Jeremy Jacobowitz

Jeremy Jacobowitz has almost a decade of media experience, having first worked in sports television, and then transitioning from Bobby Flay's assistant on set, to Food TV producing for networks like Food Network, Cooking Channel, FYI and more! ​ Jeremy has also moved in front of the camera, hosting not only for Brunch Boys, but also a show for Thrillist, and other TV and online project in the works.

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