Jessica Hirsch

Know Who You’re Instagramming: Jessica Hirsch of @cheatdayeats

We crossed paths with genuine New Yorker and genuine food addict @cheatdayeats about the value of crossing the country to eat a cheeseburger in bed. Works for us.



Hi Jess! Your Instagram pics are fabulous. If for whatever reason you could only save three, which three would you save?

I felt like a🦄 after this shake 😉 Who do you shake it with? #CheatDayEats

A post shared by Jessica • Travel & Food (@cheatdayeats) on

And your favourite Insta video clip?


Can you please tell our readers a little bit about yourself and how your Instagram came to be?


My name is Jessica and I am a New York based photographer and content creator. This was not always the case. I moved to NYC 5 years ago so I could have an easy commute to the South Bronx. Two and a half years ago I started @cheatdayeats as a hobby that allowed me to express my obsession over what I was going to eat on my cheat day. I always loved photography and taking pictures of my food so when I saw that there was a food community on Instagram, I knew I had to be a part of it. My account picked up a lot of traction and I was excited to see people were curious about where I was eating next! Today, my account has evolved to be an extension of my life and I love sharing it with my audience.



InstaMoments: What do you think is the main driver to people coming to your Instagram daily and following you?

@cheatdayeats is super relatable and people come to my page to see over the top drool-worthy posts that will inspire them during their next meal. I also think they come to my page because they know they can trust my opinions on where to eat and travel to next. I find my audience often speaks to me as a friend, and I love having that relationship with them.


InstaStories: What is the main story you like to tell through your images?

With each picture or video, I want to inspire my audience to have the same experience I am having at that moment. Whether it be indulging in a dish at a beautiful restaurant or traveling across the country to eat a cheeseburger in bed. These experiences bring me so much happiness and I want my followers to have those experiences too.


InstaFans: What is the worst way for someone to try and get your attention on Instagram, and what is the best way?

Worst way– DMing me creepy pictures

Best way– posting a picture of somewhere they went because I inspired them to go there with one of my own pictures or videos.



Jessica Hirsch

My name is Jessica and I am a New York-based food and travel photographer. I am the founder of @CheatDayEats and @YourRoomService which highlight food and travel all over the world. Through my organic feed, I showcase my own personal experience and I hope to inspire people with my content. I am leaving my job as a high school math teacher to pursue my dream full time and I am excited to have my audience along for the ride!