We were invited to the latest forum held by the Business Builders Group, where we quickly discovered it was a community within a community, where local enterprises meet to exchange knowledge and personal expertise.
The Big Smoke was an invited guest at the regular Business Forum of the BBG Affinity Enterprise Chapter – an event that occurs once a month from 7.30am to 10.30am.
The Chapter is comprised of CEOs and Directors of SME organisations that service large corporate and government clients at a national or international level.
Their common purpose in becoming members of the Chapter is to benefit from the business building potential of professional development and personal referrals underpinned by BBG’s unique guiding philosophy of Know Like and Trust.
The breakfast buffet selection available on arrival was a most welcome surprise. The first item on the meeting agenda, however, was presentations by new members and guests and that provided yet another reminder that there’s no such thing as a free breakfast.
John, the Chapter’s enterprising facilitator, then divided members into breakout groups to consider what effective action businesses can take to defend themselves against “disruptive” competitors. It was surprising that among the innovative and compelling responses, no-one suggested joining BBG. Then again, most in the room had already joined BBG, so perhaps this was taken for granted by the members.
Not so for me, as it was becoming very clear that BBG membership offers considerable benefits beyond business referrals. A chapter is a forum where members exchange information and ideas about the latest business trends through agenda sessions and informal contact with their peers. It provides an invaluable wider business perspective that so many busy SME executives miss out on.
Development of the Know Like and Trust that leads to referrals takes time but once established it provides an assured path to business development. This BBG method has effectively harnessed the power of personal endorsement.
In informal conversations with members, it was a real eye-opener to learn from Terry of the breakthrough technology his organisation is introducing to personal training, to hear Dean describe the specialist types of litigation being undertaken by his law firm and to learn from Ron how he applies ninja principles to corporate consulting and communication.
The next item on John’s agenda required members to form working groups. Ush and Bill, two longstanding Chapter members presented a profile of their businesses to the groups who were then invited to recommend business development strategies for them. Bill is an expert in helping sales forces function better and Ush is a leading emotional intelligence coach who provides HR outsourcing.
Further breaks in the meeting agenda allowed time to be impressed by Peter’s leadership of an organisation that achieves beneficial change for clients through a learning experience, by Dennis’ innovative approach to corporate videos and by Jan’s expertise in international finance and trading.
Then John introduced another member who gave a compelling presentation on why a business should aspire to Customer Centricity and how it can be achieved.
Finally, there was time allocated to discussing among other things prospects for personal business referrals.
Chapter members explained that the development of the Know Like and Trust that leads to referrals takes time but once established it provides an assured path to business development. This BBG method has effectively harnessed the power of personal endorsement.
The best way to take a closer look at BBG is to attend one of their forums or business briefings as a free guest; if you are located in Australia by phoning Geoff Hirsh on 0411 681 122 or in Singapore by phoning Susan Seah on 65 6339 8505. They will advise about membership availability in your local chapters and the best opportunity to join a team with the potential to grow your business.
Cornflakes were not included in the BBG breakfast buffet but the meeting was clearly a stage in the serial development of Know Like and Trust between members.