TBS Newsbot

Study finds men far more subject to self-promotion on LinkedIn

The boffins at LinkedIn recently took a poll and discovered that male users were far more prone to self-promotion and the oversharing of needless data.



In the world of self-promotion, motivational auspices and rhetoric hashtags, LinkedIn, there is a marked difference between male and female users. Put simply, women handle their successes in the correct way, by not flipping it out of their pants and swinging it around their head for all to see, whilst simultaneously lighting firecrackered updates to drag attention to it.

Yes, Brad, you won an industry award in a niche industry. Go shorty, it’s your work day.

However, I digress. LinkedIn dragged data from the expanse of their empire, with their subsequent report suggesting that men talk themselves up more, and freely share more general information in general:

“When looking at LinkedIn member data, we found men tend to skew their professional brands to highlight more senior-level experience, often removing junior-level roles altogether.

Women are more likely to have shorter profile summaries.

In the U.S., women on average include 11% less skills than men on their LinkedIn profile, even at similar occupations and experience levels.”

Which, over that watery mysterious azure stretch, the above is a concept that has long taken root, heralded by a 2011 story in the American Psychological Association that asked:  “Are men better at selling themselves?”

The answer, in short, is apparently yes.

In a study mentioned in the above story, a group of students participated in a mock job interview (or mock torturing if you will), answering questions like “What are some of your best qualities or strengths?” and “Overall, why someone hire you as opposed to another candidate?”

The results showed that both men and women worried about the consequences of appearing overconfident, however, apparently only women let that fear stop them from self-promoting.

“It’s not that women are inherently lacking the ability to self-promote, but it’s a stereotype violation for them,” said study author Corinne A. Moss-Racusin, PhD, a professor at Skidmore College, to the American Psychological Association.

That stereotype – that women aren’t (or shouldn’t be) assertive – puts women in a unique situation professionally.

“Women face a double bind. They’re penalised socially for behaving in ways that might be perceived as immodest, and they’re penalised professionally for behaving in ways that aren’t self-promoting,” said Marie-Helene Budworth, an associate professor at York University’s School of Human Resource Management, to the American Psychological Association.

Which is a shitty duality. Tear it all down, burn it with fire and salt the earth in which it rests in.

But gender is so binding, as are the findings above. I’d just like to nod a quick shoutout to those on the male side of the argument who are woeful at self-promotion (represent), and those on the female side who are superb at it. As a news algorithm sans a gender port, you’re all fabulous.

So, how to solve the issue of your boots quaking when you arrive at the juncture of self-promotion?

Well, there’s a military aphorism that holds true in the business world. When faced with abject horrors of the front, the only thing that you can do is accept your fear, accept that you’re already dead (or fired in this case), assume that no-one cares, assume that the person opposite you is suppressing the same feelings.

Everyone’s scared, soldier. Get out of the trench.

As for the institutionalised blanket of trapping women in a societal blanket, in that they’re doomed if they do, or don’t, we really should do something about that. Don’t be dicks.