Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the 2020 economic forecast, the four traits every media agency should have and the failure of Adtech.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we hear from a digi-veteran, look at youth shakeup and check out predicted trends of 2017.
Well. It seems that we, Gen X are substantially more addicted to social media than our millennial contemporaries. Bugger it.
If there’s one thing that will get us through life, it’s Meitu’s animefying face filters. But what’s really going on with this app?
I love my GP. So how come a billion brains are making all the decisions about my health instead?
The downside to always being connected, is of course, always being connected. Is our push for innovation blurring the line between public and private, or have we already crossed it?
For the longest time, a university degree was the prerequisite for any sort of meaningful career in the digital sphere. However, I feel we’re moving past that school of thought.
People in the EU are pushing Google to introduce a uniform measure to removal from search results, but those who oppose are stepping on individual laws and traditions in each country.
Thinking of Internet-capable babysitters for the kids this Christmas? Well, buyer beware: you may sign up for more responsibility than you bargained for.
Every Friday, The Big Smoke presents industry news curated by MediaScope. This week, we look at the fence that Facebook has constructed, the home of the top 46 advertisers and the Dept of Justice vs. The Industry
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at media titans changing to fit AI, a rethink of media agencies, and a push for age diversity.
A new study has revealed our smartphone choice says more about us than we’d ever have imagined. But it gets worse. Much, much worse.
Forecasts place digital front and centre in the Australian workforce’s future, yet NSW is refusing to modernise, at the risk of disadvantaging its future.
A huge leap forward for education exists in Shai Reshef’s University of the People, a high-level, global, accredited, online education institution – available 100% tuition free.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week: State of the Media Report 2017, can advertising support a free Internet and “What are you going to do about it?”.
The humble emoji is set to be big business, with domain company GoDaddy now registering URLs solely in emoji form. Yes, really.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week: The nonsensical modern approach to monetising media, and the clients who are paying their agencies – to be inefficient.
Meet Corrie and Pieter, the two brains behind Sydney Phobia Clinic. Fusing their backgrounds in VR and psychology, the duo is revolutionising phobia and exposure therapies and the place technology holds in mental health treatment.
With increased connectivity, parenting has become a greater challenge. One must keep an eye on what our children share online, and it starts with the humble profile picture.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week: The landscape of marketing technology in graph-form, how to keep good media sales staff and the mistake of the newspaper industry.
A photograph has (re)surfaced showing Tom Hanks – no, it’s Bill Murray – in 2013 with…wait, is that Tom Hanks? Facial recognition capability of technology is now on par with our own. So how does it work? And are there any risks?