Denise Shrivell

The week in media: 23rd June 2016

The Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMO's wonder if gender-focused media will ever die.

  Read the full article
Denise Shrivell

Founder of MediaScope, Denise is well known and has been actively involved, in the advertising, media and publishing industry in Australia and overseas for 30 years. She started her advertising career as a planner and buyer, then moved to the sales side working with several major publishers. She regularly attends and gets involved with industry conferences & events – and is a judge for the Mumbrella, PANPA & ADMA Awards.

media

The week in media: 16th June, 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the coming ad war, how AI turned hype into results and the equation to make the sale.

The week in media: 2nd June, 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we gaze at Mary Meeker’s Internet trend report, where the tech giants will stand in the future, and Amazon’s shift into…investigative journalism?

The week in Media: 26th May, 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyse the key trends on how different generations consume media, and we illustrate why journalism is not dead.

Media

The week in media: 12th May

Each week, we will look at industry news curated by MediaScope. This week we look at the winners of the proposed media ownership changes in Australia, the risk local journalism faces and how we can save it.

Media

The week in media: 28th April

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the age of accountability, the AI awakening and ponder if it’s time to break up Google.

media

The week in media: 17th March 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the five trends to watch in 2017, the successful company that moved its digital to AI and a reality check for those who love social media.

media

The week in Media: 10th March 2017

Every Friday, The Big Smoke presents industry news curated by MediaScope. This week, we look at what keeps the world’s largest CEO up at night, the new advertising way and how Zuckerberg rules us all.

media

The week in media: 3rd March 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we teach you how to surf the next digital wave, how the Ad market is falling behind on media, and why you should meet Gen Z.

The week in media – 24th February 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we chart the media landscape, we list the thirty ad people you should be following on Twitter, and we wonder if advertising can beat the alt-right.

media

The week in Media : 17th February 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the 2020 economic forecast, the four traits every media agency should have and the failure of Adtech.

The week in Media: 9th December 2016

Every Friday, The Big Smoke presents industry news curated by MediaScope. This week, we look at the fence that Facebook has constructed, the home of the top 46 advertisers and the Dept of Justice vs. The Industry

Top