TBS Newsbot

Study: Less Christmas gifts actually more beneficial for your kids

As the average amount that Australians spend on gifts over Christmas climbs ever higher, we’re wondering if fewer gifts are the way forward. One study certainly thinks so.



As the days to Christmas slowly wind down to zero, your bank balance tends to follow suit. Somewhere in the furious malaise of the retail maelstrom, soundtracked to the repetitive insults of repeated tunes, promising a version of the holiday you don’t have chestnuts roasting over an open fire, you dream of escape. Could you actually participate in one of those Christmases that the internet, or your progressive neighbours whisper in not-so hushed tones?

Can you have a minimalist Christmas?

Of course! But much unlike the Presidency, you’ll need hard data to back up your hypothesis. Fresh out of the statistical oven is a whole wealth of figures (which much like those around our waistlines), gets rather got out of hand around Christmastime.


Estimated gift spending per person, per state. Source: ASIC


As tabulated by the Australian Securities and Investment Commission (ASIC), the average figure the average Australian expects to spend over the holiday period is a staggering $955 dollarydoos. Considering the number of deforested money trees that dot the landscape, ASIC estimates that the figure above will be sourced from your savings or your credit card, by a measure of 75% and 36% respectively.

So, on a logical level, it makes sense to curtail the superfluous spending. An adult decision. However, Christmas is all about the younglings, so what of the children? Well, junior, The University of Toledo believes you’ve been spoiled into the cul-de-sac of moronhood.

Researchers at the University studied play habits of toddlers, and discovered that fewer toys actually lead to a more worthwhile experience. Toddlers who were given four toys to play with for 30 minutes interacted with each toy more creatively, finding new ways to play with it. Toddlers given sixteen toys failed the same test, due to the increased distraction of opportunity.

“Fewer toys at once may help toddlers to focus better and play more creatively,” the study illustrated, with a degree of obviousness.

As obvious is the lesson, as the minimalist Christmas reduces money spent, and crucially brain cells increased. I’m sold. Now if you’ll excuse me, I’m off to exchange this pile of gifts for store credit.

Apologies Junior, Daddy is woke for the hols.