Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at who reigns supreme over the digital ad space, the push toward crowdsourcing automation, and a break up letter to ad spend.
The Week in Media: 28th July 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the healthiest brand in the world, the ad world at war with itself, and why all advertising philosophies are dead wrong.
The week in Media: 21st July 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the most competitive digital countries, the rise of boutique agencies and what defines a quality marketing team.
The Week in Media : 7th July 2017
Each week, we look at industry news curated by MediaScope. This week we look at the iPhone’s tenth birthday, the tennis playing AI and the end of publishing.
The week in media: 23rd June 2016
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMO’s and wonder if gender-focused media will ever die.
The week in media: 16th June, 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the coming ad war, how AI turned hype into results and the equation to make the sale.
The week in media: 2nd June, 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we gaze at Mary Meeker’s Internet trend report, where the tech giants will stand in the future, and Amazon’s shift into…investigative journalism?
The week in Media: 26th May, 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyse the key trends on how different generations consume media, and we illustrate why journalism is not dead.
The week in media: 19th May 2017
Each week, we will look at industry news curated by MediaScope. This week we look at the big five of tech, how short term careers are damaging the industry and the rise of the machines. Get to the board room!
The week in media: 12th May
Each week, we will look at industry news curated by MediaScope. This week we look at the winners of the proposed media ownership changes in Australia, the risk local journalism faces and how we can save it.
The week in media: 5th May 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at how big clients are shaking up the marketing Industry, the concern about ad-spend and the habits of the world’s busiest people.
The week in media: 28th April
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the age of accountability, the AI awakening and ponder if it’s time to break up Google.
The week in media: 7th April 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week …we look at the companies that monopolise us, the fractious relationships in the advertising sphere and six ways to move beyond the usual article.
The week in media: 31st March 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the website that fights fake news, the survival guide of Bloomberg’s CEO and the future of VR in advertising.
The week in media: 17th March 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the five trends to watch in 2017, the successful company that moved its digital to AI and a reality check for those who love social media.
The week in Media: 10th March 2017
Every Friday, The Big Smoke presents industry news curated by MediaScope. This week, we look at what keeps the world’s largest CEO up at night, the new advertising way and how Zuckerberg rules us all.
The week in media: 3rd March 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we teach you how to surf the next digital wave, how the Ad market is falling behind on media, and why you should meet Gen Z.
The week in media – 24th February 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we chart the media landscape, we list the thirty ad people you should be following on Twitter, and we wonder if advertising can beat the alt-right.
The week in Media : 17th February 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the 2020 economic forecast, the four traits every media agency should have and the failure of Adtech.
The week in media: 10th February 2017
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we hear from a digi-veteran, look at youth shakeup and check out predicted trends of 2017.
The week in Media: 9th December 2016
Every Friday, The Big Smoke presents industry news curated by MediaScope. This week, we look at the fence that Facebook has constructed, the home of the top 46 advertisers and the Dept of Justice vs. The Industry
The week in Media: 2nd December 2016
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at media titans changing to fit AI, a rethink of media agencies, and a push for age diversity.
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