Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMO’s and wonder if gender-focused media will ever die.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the coming ad war, how AI turned hype into results and the equation to make the sale.
Long before it became a reminder to the West of the horrors associated with WW2 and Nazi Germany, the swastika existed in the East as a symbol of peace and goodwill. Is it time to reclaim it?
Snapchat is no longer just for moody millennials, as politicians here and abroad perfecting the art of electronic self promotion.