Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMO’s and wonder if gender-focused media will ever die.
Fake news is nothing new, however the 2016 remake is especially fraudulent, which legitimises it in the eyes of the reader. Stop the presses, I want to get off.
In the first of the TBS Legends series: “Post-truth”, “fake news”, “yellow media”. Take it from a veteran print journalist: the digital news media’s subjective, biased, unbalanced reporting is nothing new.
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week: The nonsensical modern approach to monetising media, and the clients who are paying their agencies – to be inefficient.