Tag Archives: Marketing

Current diversity drive leading to more division than harmony

The countrywide push for diversity is upon is. However, it is not always a benefit, and that is bleedingly obvious in the ad space. We should operate on merit, not quota.

ADMA Data Day: Where data, tech and marketing converge

The problem with growing your business in the information age is staying up to date. ADMA’s Data Day 2018 is an event built on only the most contemporary of expertise.

media

The week in media: 16th June, 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the coming ad war, how AI turned hype into results and the equation to make the sale.

The week in Media: 26th May, 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyse the key trends on how different generations consume media, and we illustrate why journalism is not dead.

media

The week in media: 5th May 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at how big clients are shaking up the marketing Industry, the concern about ad-spend and the habits of the world’s busiest people.

Media

The week in media: 28th April

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the age of accountability, the AI awakening and ponder if it’s time to break up Google.

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