Tag Archives: MediaScope

The week in media: 23rd June 2016

The week in media: 23rd June 2016

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMO’s and wonder if gender-focused media will ever die.

media

The week in media: 16th June, 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the coming ad war, how AI turned hype into results and the equation to make the sale.

The week in Media: 26th May, 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyse the key trends on how different generations consume media, and we illustrate why journalism is not dead.

Media

The week in media: 12th May

Each week, we will look at industry news curated by MediaScope. This week we look at the winners of the proposed media ownership changes in Australia, the risk local journalism faces and how we can save it.

media

The week in media: 5th May 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at how big clients are shaking up the marketing Industry, the concern about ad-spend and the habits of the world’s busiest people.

Media

The week in media: 28th April

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the age of accountability, the AI awakening and ponder if it’s time to break up Google.

media

The week in Media: 10th March 2017

Every Friday, The Big Smoke presents industry news curated by MediaScope. This week, we look at what keeps the world’s largest CEO up at night, the new advertising way and how Zuckerberg rules us all.

media

The week in media: 3rd March 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week, we teach you how to surf the next digital wave, how the Ad market is falling behind on media, and why you should meet Gen Z.

media

The week in Media : 17th February 2017

Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week we look at the 2020 economic forecast, the four traits every media agency should have and the failure of Adtech.

The week in Media: 9th December 2016

Every Friday, The Big Smoke presents industry news curated by MediaScope. This week, we look at the fence that Facebook has constructed, the home of the top 46 advertisers and the Dept of Justice vs. The Industry

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